"This is the only book on CRM that has made it to my credenza." -Stan Davis, Author of Blur and Lessons from the Future "CRM Automation is a blueprint for a successful CRM implementation." -Ken Blanchard, Coauthor, The One Minute Manager "Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI." -Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo "CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. Identify your goals and customize a CRM strategy for your enterprise Understand the 8 key issues that will make or break your CRM initiative Learn about the top 30 CRM software offerings Find out what 12 crucial questions you should ask before selecting a software vendor Preview tomorrow's advances in CRM-to better position yourself and take advantage of a ever-changing environment. Summary: Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps-and transform the potential of CRM into long-lasting competitive advantage.
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May 2023
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